Hi, my name is Liza, and I’m a digital marketing assosiate with a strong foundation in retail, customer service, and promotional campaigns. I hold a bachelor’s degree in Management and Marketing and have over two years of experience working in the retail industry, including my role in promo department at Canadian Tire.

Recently, I expanded my skill set by coordinating the International Women’s Day Market as an Event and Marketing Assistant with the City of Waterloo. This experience deepened my expertise in creating engaging campaigns and collaborating with teams to deliver impactful events.

Through completing the Google Digital Marketing & E-commerce Certificate, I’ve developed practical skills in content creation, social media strategy, and email marketing. I’m passionate about crafting innovative marketing campaigns that connect with audiences and drive results.