As part of the Google Digital Marketing & E-commerce Certificate, I created a promotional Instagram post for Nature's Pet, focusing on a discount offer. This activity allowed me to explore the fundamentals of designing visually appealing and engaging content for social media platforms. The project demonstrates my ability to understand and target a specific audience, align with a brand's tone and style, and effectively promote sales through strategic content creation. 

In my current role at Canadian Tire, I have been responsible for creating engaging Facebook posts to promote store activities, offers, and updates for Christmas holidays. These posts highlight my ability to design content that reflects the brand’s identity and resonates with our local audience. This ongoing project demonstrates my skills in managing social media accounts, creating consistent and appealing content, and driving engagement on one of the most widely used platforms. 

As part of the Google Digital Marketing & E-commerce Certificate, I created a welcome email campaign for Odos Eyewear using HubSpot. This email is designed to introduce new subscribers to Odos Eyewear, highlighting brand values and provide a personalized experience. The email highlights the importance of personalization and a strong CTA to engage customers right from the start.